We're David and Maddy Fero, the owners of Little Rad Things.

You could say LRT started a while ago, even though we launched in November of 2021.

David and I met back in the mid 2010's while traveling with NASCAR's Cup Series. David was, and is, a mechanic, while I was a brand spokesmodel in the sport.

Our first dates were out and about at random cities all over the country, and naturally we bonded over our love of motorsports.

In 2019, we welcomed our little dude Pax into the world right before everything shut down.

When we were in the thick of the pandemic and I was a new mom - I couldn't find clothing that I liked for my son Paxton.

What I did like, every other child had too and I just wasn't into that.

So I figured I would finally teach myself how to sew with the machine my mom had bought me for Christmas one year.

After making some hoodies and overalls, I had friends who started requesting me to make stuff for them.

You can actually find my OG designs on Instagram, as embarrassing as that is.

Through the process, I realized that I had a passion for making unique designs that are different from every other brand out there.

I started making clothes that embraced the playfulness of motorsports with the bold, striking colors of retro music - inspired by my dad's 1970s record collection I inherited when he passed.

At LRT we have committed to bringing cool styles to the marketplace that are 100% us and 100% premium. We've worked hard to shift our production to the USA to even further align with our values and who we are as a family.

As a mom of two, rough-housing, dirt-loving boys, I know that it sucks to buy clothes to just have them destroyed after one wear.

Being a parent is expensive enough and you should be able to buy quality clothing for your littles that is functional for all of their adventures.

My mission is for your kids to be as excited about picking out their clothes for the day ahead as they are about their favorite snack.

I hope that my journey helps inspire you to reach for your dreams, because your kids are watching.

Mads, Founder - Little Rad Things ⚡️