We're a vintage kid's lifestyle brand. Ultra-soft and durable kid's tees are the root of what we do, but our goal is to build an epic community of parents who believe their children can pioneer change in this world, paving the way for a better tomorrow.

We believe clothing is an expression of who you are and what you stand for. We stand for making sustainable clothes that are as unique as your child. Raising our children with positive values. Spreading radical vibes to others.

Comfort is our top priority at LRT, because your kids deserve clothing that is gentle on their soft, sensitive skin. We take pride in creating the highest quality clothes (that are also comfortable) that both you and your kids will love.

Hi, I am Maddy Fero, the owner and founder of LRT and these are my little dudes Paxton and Jaxon. I am so proud to be a female founder building meaningful connections with other parents out there doing rad things, each and every day. Our brand started in 2021 after months of teaching myself to sew during the pandemic. I realized I had a passion for making clothes for my boys that was unique, different and loud. After several friends started requesting that I sew clothes for them, I figured why not take a chance on myself and dive full into apparel.

We launched LRT with a few graphic tees and have been growing and refining our quality ever since. Over the past three years I have learned that it is extremely hard to be a female small business owner, and my aim is to inspire and support other women to take a chance on themselves and their dreams. I am so grateful for all of the support you, our community, has given us, and I am so stoked for all that is to continue to come.

With much love,

Mads

Here at LRT our #1 priority is quality. If you've shopped with us since 2021, well than you know how true that statement is.

We source premium quality bamboo, cotton and spandex blends unlike any other kids brand on the market. We take great pride in making clothes that are made to last wear after wear, wrestling match after wrestling match.

Gentle to the touch, no annoying tags, and never treated with harsh chemicals. Say hello to your kids new favorite digs.

LRT is committed to using high-quality, ethically sourced materials, with a focus on sustainable practices. By 2025, we aim to be a fully American-made brand, further enhancing their commitment to local production and job creation.

We appreciate your continued support as we work on our transition!

Founders David and Madison met in 2015 while traveling for their careers in the NASCAR Cup Series, and now you can find their apparel on motorsports enthusiasts worldwide.

From NASCAR drivers little ones to Supercross, you never know where you will find LRT next.